미국 Hang-Para협회의 전략계획 위원회에서
Mr. Martin Beresford이 유첨자료와 같이 활공스포츠의 발전을 위한
프리젠테이션을 한 후 아래와 같은 5 개년 발전 목표를 수립 했네요.
유첨 자료를 보시면 우리현실에 시사하는 바가 가볍지 않으니 한번 읽어 보세요.
1. Develop internal marketing to retain our members.
(기존회원을 유지하기위한 내부 마케팅 개발)
2. Develop external marketing to attract new members.
(새회원을 늘리기 위한 외부 마케팅 개발)
3. Develop methods for preservation of our flying sites.
(활공장을 유지하기 위한 방법 개발)
4. Develop way to enhance the instruction program.
(교육내용을 강화하는 방법 개발)
5. Develop an environment that fosters safety.
(안전을 육성하는 환경 개발)
--아래는 OZ report 기사 입니다.--
USHGA - strategic planning _ Aug.11.'05
The planning committee from the Executive Committee Meeting:
Eight of the ten Committee members were present in Seattle and met for two solid days with working lunches.
Martin Beresford had key presentation "Closing the Gap" on statistical information about the USHGA needed
for developing a cogent strategic plan.
Several tactical goals were developed to achieve the 5-year key success factors:
1. Develop internal marketing to retain our members.
2. Develop external marketing to attract new members.
3. Develop methods for preservation of our flying sites.
4. Develop way to enhance the instruction program.
5. Develop an environment that fosters safety.
Work was also done on identifying problems, causes, outcomes, & methods (PCOM)
which is a viable strategic planning tool.
USHGAPresentationJuly26A.pdf